Greetings all you wonderful word nerds! Today in our journey through Personal Branding for Dummies (A Wiley Brand) we are moving into Part IV- Controlling Your Brand Ecosystem.
Chapter 12- Fashion Your Image to Match Your Personal Brand
Example: For those who are unaware, I wrote a book (link is below) and it is fiction based on the journey through breast cancer. We also know that the pink ribbon is a symbol of the cause. Okay- so, I am not a HUGE pink person but because my book is
I wear pink converse, polo, earrings. I have a breast cancer awareness t-shirt that I pull out when the need arises. What you have to understand is that on the day to day journey that is my life- I don’t wear pink. Black, gray, white…yup. Pink is very low on my list of colors. I’m not saying it is a bad color its just not MY color. Wearing pink is part of the brand. It is the visual cue as to what I am promoting. It is me marketing a story and pink is my indicator as to what the story is about.
Dress the part. Pay attention to your body language. Make sure it does not appear aggressive. Ask someone you trust to be honest with you. Have them share their opinion on what they see and hear. If they say you have “resting bitch face,” that may be something you need to work on. I AM WORKING ON IT, SUSAN! Argh…my voice may say all things are right with the world, but my face will give it all away. It’s my face! LOL
Have a great day and choose your outfit wisely.
Polish your sparkle and just keep twirling.
Find joy. Be joy. Enjoy.
I’m always looking for new friends!
Other places you can find me: