A Wiley Brand – New Ink. Used Ideas.

Grow your dough.

That’s what we are working toward, right? Profit? How do you make a profit when you are chasing leads and prospects and then giving them deep discounts and free stuff? The trick is, once you have a buyer to get them to buy from you again and again. You want and need to turn your one-time, deep discount customer into a long-time repeat buyer. These campaigns we have been learning about are called Monetization campaigns. The sequence in which you make offers to prospects is critical to avoid over asking your customers to buy too much.

I would never ask too much of you. Just buy one or both of my books. That’s not too much considering the ebook versions are only $3.99. See? Cheap, cheap, fun, fun. Now that my offer has been made, we will shift our attention to the bottom of our cuppas. That is a sad sight. Come on. Let’s go fill up and fine something to nibble on. I have a small bowl of craisins and candied nuts. It’s funny. They are meant to be a salad topper, which is delish, but I like them straight from the bag. You find your sweet treat and meet us back at the reading rug for Digital Marketing All-in-One for Dummies, A Wiley Brand.

Making an upsell or cross-sell offer

“Do you want fries with that?”- Believe it or not that question is an upsell. You place your order for a burger and the next thing you know you are agreeing to fries and a drink. The perfect upsell. Now a cross-sell is a bit different. This is a purchase related to a purchase. Like offering dress shoes to a gentleman who just purchased a new tailored suit. In both cases, one can lead to the other.

You have shopped online and saw comments like, “Frequently Bought Together” and “Customer Who Bought This Item Also Bought.” These statements link up-sells and cross-sells for their customers.

For example: If you look up one of my books and scroll down just a bit, Amazon will give you a list of book suggestions based on the fact you looked mine up. You’re welcome.

Building Bundles and Kits

I subscribe to ipsy! I love their products.

Bundles or kits are a way of selling a few items together in a pack. These items should relate to one another in some way. A makeup kit would not contain Baseball cards and a shaving kit wouldn’t have spaghetti in it either. These kits cost a bit more but offers convenience to your customers and better revenue for you.

Tacking on a Slack Adjuster

A whosey-whatsit? Okay- a slack adjuster is a product or service you offer at a price much higher than your typical product. The price is generally much, much, higher than most are willing to spend. This will only appeal to a select few, but those who do buy in will have a dramatic impact on your revenue. Example given: Starbucks sells coffee and tea buy the cup but also sell upscale, high-end coffee makers. This is far above the $6 cup of coffee. They know only a few will buy, but those purchases make an impact on the bottom line.

Recurring Billing

Periodic charge of once a month or once a year. These tend to take the form of clubs or subscription. Like this blog.

I pay once a year for the privilege of chatting with you. I also have gym memberships, Netflix, Amazon Prime, and product subscriptions that bill monthly.

This can be a tough sell to many customers because it is a long-term commitment. Making it clear that you have a ‘cancel at any time’ option can soften the blow. If you can make a strong enough impact in the first two months you may have a long-term committed customer.

Dance with me now!

Guess what? We made it!!! We have completed this section of Digital Marketing All-in-One for Dummies. We will begin our new book next time. No, I am not telling you which book it is just yet. I want to give people more time to vote. So, VOTE! Let me know what you want to read even if it’s not on the current list. We can look into it for a future jaunt.

Please remember that I am not trying to write this book for you word for word. I am skipping a lot of detail. I highly suggest you purchase the book and read between the lines.