You have the ability to judge me just by seeing me.
• Not super young but looks FABULOUS for her age.
• Race- Caucasian + something else
• Nationality…? Maybe not but most will try.
• Religion…? Unless I am wearing something to indicate my faith it may not be clear. (Cross, hijab, Star of David…)
These are just a few things you can be judged on just by walking by someone. Let’s not forget clothing and accessories. Assumptions can be made about your level of wealth and success simply by the brand of sneakers you wear.
Branding is an invisible thing. No really. Sure, people can see your hair and clothes, and accoutrement, but that isn’t your brand…YET. A brand takes time to create, unless you are cool with being known solely for your outward appearance. Your brand isn’t SOMETHING it is being SOMEONE. YOU are your brand and you need to remember that above all else.
Your personal brand allows you to define who and what you are to those around you.
Your first main battle will be with stereotypes. This is where I am gonna talk about me and the hardships of being female in the workplace…well, in my case, the military. I served in the USAF and am proud of my time, but it SUCKED as a woman. My career field (or MOS for the military snobs out there) was 99.9% male. I stuck out like a soar thumb. I remember my first formation at my first duty station. I was standing in line when the Major came out for inspection. We hadn’t met and as you will see, he had no clue there was a female in HIS ranks. He traveled along the edge of our formation looking down the pristine lines when he stopped at the line yours truly was in. That’s when I heard… “Airman! Suck in that chest!” Soooo…what do you say to that? My response… “Ssir, um…I can’t, sir.” The look on his face was priceless and to see the entire squad attempting to hold in laughter to this day makes me chuckle.
Stereotypes are a bitch, but you can make people see beyond them with time and effort. See, I wanted to be part of the squad, and was willing to prove myself to get there. That is branding.
Your first challenge is to figure out the stereotypes stuck to you. Age, gender, work history or lack of, nationality, education level, religion, hired due to who you or your family know, money/ no money, too pretty, not pretty enough, too tall, too short… people will slap a label on you as quickly as it takes to step into a room. It is now your job to change their minds while building the image of the person you want them to see. Get on it. The longer you wait the harder it will be.
What do you want to read next?
- Around the Writer’s Block- Rosanne Bane
- Get a Literary Agent- Chuck Sambuchino
- Building Believable Characters- Marc McCutcheon
- Getting Your Book Published for Dummies (A Wiley Brand)
- The Writer’s Guide to Character Traits- Linda N. Edelstein, Ph.D.
- Or suggest another topic!!!
I am taking votes- be heard! Let me know which book interests you. I’ll share the results in a few weeks. Vote now!
Polish your sparkle and just keep twirling.
Find joy. Be joy. Enjoy.
I’m always looking for new friends!
Other places you can find me:
Universal book code: books2read.com/u/bOZe8o