We are still working with the book Personal Branding for Dummies (A Wiley Brand). Pick up a copy and follow along. We are currently taking a journey through Chapter 5-
Spotting Your Target Audience
What are you going to say? What are you going to wear? How far away is it? What’s the traffic like so you can time your drive accordingly? Yes, these questions and so much more planning needs to go into this meeting. The first impression you give will matter when your goal is to be seen as a possible employee/client.
Okay- now that you are rubbing elbows with your target audience, this is where your much-polished brand comes into play. Be authentic to the image you have painstakingly created. It is what brought you to this place. Now, it is time. Make sure you know your audience and their needs. Think about who you are dealing with. For example: if you know your friend is vegan, you aren’t going to ask them out for wings and beer. Same goes with your audience. You must know what they want and what will turn them away. You researched everything you could about the ins and outs of the company. Let your knowledge shine.
Knowing your target audience well allows you the chance to show them what you have to offer and how it will benefit them. It’s like in entertainment when someone is called a triple threat. That means they have many skills that can enhance their future and the futures of those they work with/for. You can be a triple threat in the business you choose. If you are able to do a few things extremely well then make it known. ONLY if you do them well. Don’t say you know conversational Spanish but can only order off the menu at the local Mexican restaurant. Not cool. That can backfire horribly.
Polish your sparkle and just keep twirling.
Find joy. Be joy. Enjoy.
I was told by a friend who isn’t a WordPress user that she couldn’t “like” a post unless she signed in. So, I poked around.
If you wish to “like” a post, the site is set up in a way that you must “follow” first. Sorry.
BUT- I’m always looking for new friends!
Other places you can find me: Stop by and say “Hi”