Be an A.C.E. in the future you create~

Expressing your authentic self

…that’s what branding is all about.

The book we are working with is Personal Branding for Dummies (A Willey Brand).

We have all been in situations where we just didn’t fit in. Round peg in a square hole kind of feeling. You’ve sat at a party that, for the life of you, you can’t figure out why you were even invited. Recognize that “my puzzle piece doesn’t fit” kind of feeling. This is NOT your target audience.23908178-arrows-do-not-hit-the-target

To find the right target, you need to know what your needs are. What do you value? Strengths, weaknesses, vision… If you have a clear vision of what you want, then you are more than likely to achieve it.

Now, if you are looking for a job you can use the ACE method.

Assess all your personal and career assets-

  • relationships with people in the industry
  • your career and personal goals
  • education and training
  • industry knowledge
  • motivation…
  • There are several more in the book- pick one up! It’s worth it.

Clarify what’s important-

  • Your top motivated skills/leadership competencies
  • Passions and interests
  • Personal brand attributes

Evaluate the best fit for you-

  • Preferred career target
  • Location, sector, industries.
  • Preferred project

If you are clear about what you want, you are that much closer to gaining it. As for using ACE for me- it’s all about knowing the business. Understanding how to get from point to point and staying on task. I can use these bullet points as easily as anyone looking for a new job.

apresstoryimage2-1024x569If you are not looking to change jobs, your target is right in front of you. If your goal is advancement, then it is up to you to learn everything you can about the company and what their needs are. Can you fill the needs? Each company has its own brand, just like the one you are trying to build. When a company builds a strong brand, they are careful when bringing new people in. Your job is to not jeopardize that brand.

What kind of employee does your company value? The hard worker? The planner? The creative one? Here are a few questions to help you figure out where you stand.

  • What have you been praised for during your evaluations?
  • Who values your work most?
  • What tasks do you excel at?
  • What environment promotes your best work?
  • When have you been on your game and when haven’t you? Why?

Once you answer these questions you can focus on building your brand within your company.

Information is powerful, this is where my favorite word comes in to play- research. Now that you know your target it is time to know your target. The internet is a good place to start but can be overwhelming. Start with a simple Google search of your company and Researchbuild from there. Don’t stop there,,, and are good places to look when gathering intel on your company and their business practices. Getting access to databases like Hoover’s and Dun & Bradstreet may be found at your local library.

Get organized about how you want to approach this. Make lists. Build a spreadsheet if that’s your thing. Use whatever skills you have to make the best use of the information you have collected. Boring? In my opinion- yup. But it is necessary. Just as important as building your brand.

Build a solid brand. Be your biggest fan. You are your biggest advocate.

1 ENHb9CJ2jjA9HVQDTvsRwg

Find joy. Be joy. Enjoy.

Other places to find me~




Author: Ticia Rani

I am...interesting. I am a writer, dreamer, mom, wife, veteran, friend, villain, and the wearer of many hats, but I don't look good in hats- go figure. I LOVE TO WRITE. I want to tell stories. I want to make you laugh, cry, and scare the crap out of you, and make you ask "why the hell did you do that?" I want to make you cheer my characters on or want to shake the crap out of them for things they say and/or do. I want to bring you along for the ride. Ready? Set?...READ!!!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: