We are still going at Personal Branding for Dummies (A Wiley Brand). Grab a fresh cup of coffee, a snack (I’m still on a diet), and your copy of this amazing book and let’s get to it.
So, can you sing? Not literally, but can you stand before people and have a voice? Have you found your voice through building your brand? You should have. You know who you are and what you want…now you have to stand up and sing. By stepping forward in your field of study and skill and becoming a voice of your people you become the voice of knowledge. Do you want that? Do you want to wear the label?
Now, I don’t mean you have to give speeches, but don’t limit the possibility. Being the VOICE also includes articles, interviews, online posts and blogs. There are a multitude of ways of being heard. You must learn to be open to them all.
Articles are way of reaching a lot of people without standing in front of a room of faces. It is a way to share your knowledge in a clear and limited format. If you write often and share your insights, you can and will become known as an expert in your field. My one big suggestion is be willing to continue learning. You may be an expert TODAY but advances and changes come and you need to be there when they happen.
Where do you publish these articles….hmmm? I worked for a company that put out a bi-weekly newsletter. I decided to start writing “In the Workplace” types of articles that then advanced to “Home-vs-Work” type of stories. It was a continuing series on how to balance work and life. People began to look forward to them and began asking specific questions for me to research and answer. Check your company and see if they have a newsletter. Ask if they are looking for submissions and go from there. If you find they don’t have one, ask if they would like to start one or look online for forums and websites in your field and write there. A good place to look would be the magazines or sites you yourself reach for to see what’s new in your field. There are plenty of places to write, you just have to take the time to look.
So, now that you found a place to voice your opinions what do you write? What do you want to read? See, when I started writing books it was to write the stories I always wanted to read. What did you want to know about your business when you first got into it? Start there. Walk others through the steps to becoming an early version of yourself. What are some things you “wished you knew” early on?
If you are writing for a site or newsletter that is not yours, make sure you know their limits- word count, page number, areas of content. Follow their rules and chances are good your articles will be accepted.
The only thing stopping you from being a better you is…you. What are you waiting for? It’s time to start working on your brand.
Polish your sparkle and just keep twirling.
Find joy. Be joy. Enjoy.
I’m always looking for new friends! 😊
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